Albanian news anchor, Greta Hoxhaj is one of the newsreaders in Albanian TV channel who is taking a literal approach towards giving the “naked” truth to viewers.
Tough competition is the root why the TV channel has to employ almost-topless Albanian news Anchor.
Albanian news anchor reading the headlines on the TV channel wears open jackets and nothing underneath though it is an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year.
The outfit of the Albanian news anchor however boosts the channel’s audience share as since then, it didn’t stopped growing. “In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is — naked, TV owner Ismet Drishti said on interviews.
Drishti, who also plans to launch French and English language bulletins with “bare information” following the same model clarifies the “naked” truth outfit of the Albanian news anchor. “We don’t sell sex, we reproduce the news as it is. It’s both symbolic and good publicity,” he added on reports.
Greta Hoxhaj, 24-year-old presenter said that working in a state of near undress has proved to be a shortcut to glory.
“I worked hard for five years in local television where I remained unnoticed,” a cheerful and relaxed Hoxhaj told interviews in the studio, while her face was made up for the cameras.
“I regret nothing — in the space of three months I became a star.”
Hoxhaj reads the news in a revealing and preferably pink jacket, but she was quick to point out that she dresses like other women of her age in everyday life. But she clarifies that her stripped down look is “is only for television, for information,”. Outside the studio, she is studying law and psychology.
The fame of Hoxhaj lander her a job offer in Sydney as a presenter for a soon-to-launch Australian TV channel. She was offered 3,000 euros ($3,280) a week, and requiring her to present the news topless, but Hoxhaj said she haven’t decided yet and is still on discussions.
Criticisms of course surpassed the TV channel especially that Albania is a home to a mostly Muslim population of about three million. An online critic even wrote, “It’s pathetic to have accepted such a thing just to be on screen,” while another said the move was “outrageous” and “disgustingly sexist”.
But Hoxhaj said, she was not affected by such reactions, insisting: “I had the courage to do what I do and now I’m a star.”
But feminist groups or journalists association in Albania has incited a little reaction. “There is a diversity of choice and everyone is free to change channel,” said Leonard Olli, a journalist and PR specialist in the capital Tirana.
Also, Aleksander Cipa President of the Union of Albanian Journalists, said Zjarr TV’s tactics did little to help traditional news outlets as they struggle with declining audiences and sales.
“Nudity cannot resolve the crisis in the media, which will serve anything to the public to survive,” he said.
The TV channel is however, not the only place where female anchors have gone bare — in Venezuela, for example, a presenter on a news website stripped naked last year to toast her country’s success in the Copa America football championships.
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