Jollibee to take legal actions against alleged copycat JoyRulBee

JoyRulBee, a restaurant in China caught the attention not only of the netizens, but also that of Philippine’s largest foodchain Jollibee.

A post by an OFW named Christopher Guzman went viral last week. It featured the said food store that was located Guangxi, China.

According to the post, in their 10 years in China, they have wandered a lot of cities in the country.

It was the first time they saw JoyRulBee that had a very familiar logo.

The logo looked very similar to Jollibee’s mascot.

Christopher and his lady companion even dined in the store. It will be seen that there are similarities with Jollibee in how the counter and menu looked like. However, the characters are of course in Chinese.

They ordered a whole fried chicken, burgers and sundae.

Arline Adeva, Jollibee’s AVP for Brand, Communications, PR and Digital Marketing said that the store in China was already brought to their attention.

Our legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as what is provided for under the law,” she said.

Since it was posted, the FB video of JoyRulBee has reached more than 26k views and thousands of reactions.

Watch the video below.

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